The goal of the birds of a feather project is, to develop a white paper that clarifies the enhanced value propositions offered by using social networks and virtual reality as environments for business development and globalization. To provide an understanding of the current and potential benefits, as well as the constraints imposed by cultural, technological, and business trends that must be dealt with in order to achieve sustainable strategic benefits.

The industrial users are bottom line focused; they seek not new methodologies, but enhanced and sustained value creation. The paper will include mini case examples of what leading companies are now doing. In addition an integrated view of future business applications will be extrapolated from emerging trends, interviews with business leaders, technology experts, and related sources.